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More than 11,000 customers–ranging from independent consultants to large corporations–use WebEx online services to decrease the cost and increase the effectiveness of meetings, presentations, conferences, support, and training Input from WebEx has enriched the book with actual examples and case studies of how individuals, small businesses, and large corporations are making use of the WebEx services

Twenty-seven million Americans have been victims of identity theft in the last five years and the total cost of identity theft approaches $48 billion per year (total costs to businesses are $43 billion and the direct cost to consumers is $5 billion) These staggering statistics have prompted security consultant Michael Arata to provide readers with the resources they need to guard themselves against identity theft In this valuable book, Arata offers easy-to-follow, straightforward advice on understanding identity theft, minimizing risk, maintaining vigilance, choosing who to share personal information with, selecting hard-to-guess PINs, determining victimization, reviewing a credit report, charting a course of action, resolving credit problems, reclaiming good credit, and much more Explains how to recover successfully if identity theft does occur Author Michael Arata, CISSP, CPP, CFE, ACLM, is a veteran of the security industry with more than fifteen years of experience

Chances are you have friends who have been thrilled with deals they got on eBay. Maybe you’d like to get in on the eBay action, but don’t know where to start. Or maybe you’ve bought on eBay before, but want to get the inside scoop on scooping up the very best deals. This book is for you. It helps you differentiate between the junk and the jewels and get the best buys on everything from clothing, household goods, and electronics to business equipment, new or used cars, and real estate! Written by Marsha Collier, self-professed bargain shopper and best selling author of eBay For Dummies, eBay Bargain Shopping For Dummies is packed with advice and anecdotes from other experts, some of whom make a living buying and selling on eBay. It helps you begin shopping on eBay quickly, safely, and successfully, with information on: Using the My eBay Page to keep up with your potential deals Using feedback about sellers and shopping safely Bidding, buying, and winning Things to look for and things to look out for Ways to pay, including PayPal Taking advantage of eBay’s search functions and refining your searches to zero in on sought-after items Shopping eBay’s Bargain Basement Even successful eBay veterans will discover tips and tricks they didn’t know and bargain shopping secrets. Whether you want to use eBay to seek out and snap up hard-to-find collectibles, or simply to save on everyday purchases, eBay Bargain Shopping For Dummies takes you step-by-step through the process. And to get you started right, the book is a real bargain!

This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you?ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.

Shows Internet users how to get the most out of Internet searches, portals, and commerce sites Covers using Google to solve mathematical equations, making search engines safe for kids, harnessing the full power of Yahoo!, and getting the best bargains on shopping sites Explains how to search for street addresses and phone numbers, stock quotes and other financial information, MP3s and other digital music, computer programs and utilities, medical information, legal information, genealogical information, job listings, and more Reveals the secrets behind directory sites, indexing, and search result rankings

Corporations, non-profits, and educational institutions will welcome this official guide that shows how to establish and maintain a successful virtual presence in Second Life. Written with the full support of Linden Lab, this is the perfect resource for organizations entering Second Life. Topics discussed include the technical and social issues of participating in Second Life, including integrating corporate culture into Second Life, in-world marketing techniques, selecting a solution provider, and how to conduct real-world business in Second Life. Plus, you’ll get hands-on solutions, smart tactics, and practical techniques, such as setting up useful meeting spaces and planning and moderating events. The book is filled with actual case studies of how top organizations have leveraged Second Life and offers analysis of their SL presence.

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

A software testing survival guide for those who work in Internet time With Internet applications spreading like wildfire, the field of software testing is increasingly challenged by the brave new networked world of e-business. This book brings you up to speed on the technologies, testing concepts, and tools you'll need to run e-business applications on the Web. Written by Hung Nguyen, a coauthor of the bestselling software testing book of all time, Testing Computer Software, this new guide takes you to the next level, helping you apply your existing skills to the testing of B2B (Business-to-Business), B2C (Business-to-Consumer), and internal Web-based applications. You'll learn how to test transactions across networks, explore complex systems for errors, and work efficiently with the many components at play–from servers to browsers to protocols. Most importantly, you'll get detailed instructions on how to carry out specific test types along with case studies and error examples for each test. Software testers, test leads and test managers, QA analysts and managers, and IT managers and staff will find this an invaluable resource for their testing projects. With an emphasis on achievable goals and necessary rather than nice-to-have features, Testing Applications on the Web provides: An analysis of the Web-application model and the difference between Web testing and traditional testing A tutorial on the methodology and techniques for networking technologies and component-based testing Strategies for test planning, test case designing, and error analysis on the Web Effective real-world practices for UI (User Interface) tests, security tests, installation tests, load and stress tests, database tests, and more A survey of commercial tools and a sampling of proven test matrices and templates

Studio secrets, techniques, and tips For Pro Tools M-powered, LE, HD, and TDM Power Users! This practical guide from two certified Pro Tools experts begins where most other Pro Tools books leave off–it's like having a high-level, hands-on studio session with your very own seasoned audio pros! Jump in anywhere and discover the professional techniques and tricks you need to get recordings right the first time, every time. Want to capture a perfect acoustic guitar? Record a band? Spice up your tracks with expertly sequenced MIDI? Record Foley and edit dialog for a movie? Make your final mix go from good to radio-ready? It's all here in compact recipes to help you record, edit, compose, and mix with ease. Just flip to the topic you need and keep the session moving. Whether you're a sound designer, podcaster, musician, or hobbyist, you can access the secrets of professional audio success. Discover loads of studio tricks, including how to: * Set up an efficient headphone mix for a band * EQ and compress sounds to get pro results * Record smart using quickpunch, loop, and alternate playlists * Enhance male and female voices and remove hums * Give your tracks cool, vintage effects * Master all of Pro Tools 7's new MIDI and instrument track features * Mix, master, bounce, burn, and podcast your session * Seamlessly transfer film and video projects and set them up for 5.1 surround mixes * Master plug-ins to fix a drum sound, create the AM radio effect, auto-tune vocals, and more Learn how to get the most out of Pro Tools 7, such as routing MIDI with the new instrument track features.

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

"A lot of people are starting to use the Internet to reconnect themselves to their neighborhood, their community, and the world. The Power of Many is a great survey of the way this is really being accomplished by many individuals working together." —Craig Newmark, founder of craigslist.org «What a fascinating topic. If you're interested in the future, the past, or the present, then you should read this book.» —Scott Heiferman, Co-Founder of Meetup.com and Fotolog.net The development of social networks on the Web touches countless aspects of our everyday lives. With instant access to people of similar mindsets, near or far, we can readily form partnerships with more people and in more ways than ever before. It's now possible to use Internet tools to organize a rally, energize a political campaign, arrange a date, join a support group, or sell a product, as naturally as we use a phone. Through a series of pertinent case studies and interviews with leading thinkers and doers in this rapidly evolving field, Christian Crumlish uncovers universal themes and lessons learned. He illustrates how we use peer-to-peer technologies–web services, blogs, mobile phone SMS, and more—to accomplish widespread goals. He also suggests how we can take even more advantage of these technologies to connect with people who have similar interests. Discover how Howard Dean's campaign used the Internet to take a little-known candidate a long way. How activists arrange public meetings and drive letter-writing campaigns. How individuals find much-needed help for personal issues. How artists promote and air their creative genius. How business people and singles seek potential partners. And much, much more. Here are just a few of the more than 60 experts, businesspeople, activists, and writers who share their insights: Futurist and best-selling author Howard Rheingold Scott Heiferman, founder of Meetup.com Executives from the American Red Cross, the Leukemia Society, and the Avon Walk for Breast Cancer Venture capitalist Joi Ito Official and unofficial bloggers for the Bush, Clark, Dean, and Kerry campaigns Researchers Elizabeth Lane Lawley and Mary Hodder The Power of Many explores how people are using new methods of social computing to simplify the ways they locate others who share their interests and kindle face-to-face communication. It reveals the tools that make it nearly effortless for groups and individuals to accomplish significant results in the real world. By understanding these trends and techniques, we can identify where and how to apply them in own lives. See the companion website at www.thepowerofmany.com.